Search Engine Optimization is one of the techniques used to improve traffic to a website by obtaining a high-rank placement in the Search Engine Results Page (SERP) such as Google, Yahoo, and others. SEO has three important techniques to improve website position in SERP called Technical SEO, On-Page SEO, and Off-Page SEO.
Off-page SEO will help make your website popular on the internet, so you can get more visibility. With the on-page techniques, we can get visibility in search engines. However, off-page SEO techniques will help improve your website position in SERP. Off-page SEO includes bolstering your digital reputation and authority by earning both backlinks and reputation-validating placements across the web. Search engines aim to connect information-seekers with content they’ll find valuable, and these off-page factors demonstrate there’s a world out there that believes your site and your content is useful and trusted enough to recommend.
Techniques of Off-page SEO
- Link building
- Google uses links as indicators of authority and quality, it makes sense that pages with a high total number of links tend to rank highest in Google’s search results. But while many site owners make the mistake of focusing solely on link quantity, it’s also important to keep quality in mind when selecting link targets.
- Domain authority
- Domain authority is a number on a scale from 1-100 that rates how trustworthy your site is according to its backlink profile. The more quality links you earn, the higher this number will climb and the easier it will be for your pages to rank well in search results. So as you create your link building strategy, this is a much better metric to focus on than link quantity alone.
- Social promotion
- The impact that links on social media sites like Facebook and Twitter have on SEO is much less clear than the impact of regular links. The logical connection here is that social platforms increase your exposure and attract a wider audience to your site. And if some of those visitors happen to be site owners, they may choose to link to one of your pages as a resource. So although social platforms might not have a direct impact, they can help you attract more traffic and improve brand awareness which can indirectly have a positive impact on your overall results.
Creating Shareable Content
Amazing content is always the KING in search engine optimization. Creating amazing and shareable content is a smart way of generating more and more natural backlinks to our website or blog. Research often and keep your content always fresh and updated.
If you have created any kind of content which is share-worthy, then don’t hesitate to reach out to influencers in your industry. Tell them to check your blog and ask for link backs from their blog. Make sure you get the links from completely relevant domains.
Contribute as Guest Author
There are a number of good and quality blogs that are open for guest posts from various authors. Write an amazing research piece and reach them with the content for the guest post. Don’t focus on the number of links but rather focus only on quality links. Also, don’t keep posting multiple times on the same guest blog site.
Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to make your business, website or blog popular, engage with people on multiple social media platforms. Help Social media presence will grow your business and also help you get more backlinks.
Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website. When you bookmark your webpage or blog post on popular social bookmarking websites, you gain high traffic to your webpage or blog.
Participate in search forums that are related to your website and business and make a connection with that community. Reply to threads, answer people’s questions and give your suggestions and advice. Make use of “Do-Follow” forums.
Blog Directory Submission
Directory Submission is constantly working to build quality backlinks. Choose an effective directory and select a proper category. It takes quite some time to deliver good results, but these results stand out over a longer time period.
Submit your articles in a high press released article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low-quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.
Question and Answer
One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility.
If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality backlinks because all video submission websites have high PR.
Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description, and tags.
Make creative infographics. These days, infographics are getting popular on the internet. Submit your infographics on infographics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.
Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.
Above all, Web2.0 is just another technique where we can create subdomains on a high domain authority website. For example, medium.com, tumbler, blogger, WordPress, etc., Keep sharing the great content, Update the site regularly, and Build backlink for the published article.
Use Google My Business
Google My Business is another Google product for free. Optimize this platform for the best local SEO ranking. There is n number of places where you can smartly optimize the content and links and from that, we can generate a decent number of social traffic and brand awareness.
Enter a domain, and you’ll see a report with all of the sites that link to that domain, as well as the individual pages that they link to. You can use this first to evaluate where your site stands in terms of your backlink profile. Then, you can use this insight to improve your own link building strategy and add to your list of potential link targets.
SEMrush is one of the most popular tools available within the SEO industry. And while many marketers think of it primarily as a tool for researching their competitors’ keywords, it can also be extremely useful for finding link building opportunities.