When it comes to SEO services, there is no cookie-cutter way to accomplish success with your business. The same tactics that work in one industry will not work in another.
So it is crucial to have a proper outlook on your business’s prospects in the digital age. The right SEO agency will help you achieve this without charging you an arm and leg for it.
A right SEO expert worth their salt is not cheap, but it is still possible to find affordable small business SEO services.
This is how to do it.
1. Educate yourself
SEO, while being technical, still involves some repetitive tasks that can be done by anyone. If you take on these tasks yourself, this might reduce the amount of money you are paying the SEO.
For example, Content writing is one of the most expensive tasks that are done by experts. However, you know enough about your business that you could write volumes about it. Why not undertake this task yourself.
2. Research and shop around
Before hiring an SEO expert, you need to do a little research and compare prices. On average, SEO expert costs between $75 and $150, but many prefer a monthly retainer. In the USA, you might pay between $1000-$5000 a month on SEO services.
If you find someone who is significantly cheaper, then beware of them.
Always ask for discount offers and coupons when talking to an agency. Sometimes they will have some unadvertised offers that you can take advantage of.
3. Try Overseas
There are legitimate companies that offer SEO services that are based overseas and who are cheaper than their US counterparts. The key is finding a legitimate company. Using reliable sources to find these companies might help mitigate the risk.
Try to find an agency instead of an individual; this way, you know that you are dealing with more than one person.
Also, get valid referrals and make sure that you contact them. Ask them for a portfolio of their previous works. After which verify the work on search engines or with independent sources.
4. Hire a trainer
If you already have a marketing person or marketing department for that matter. Train that person, by hiring an SEO expert as a trainer.
They will come and train your in-house crew, and for small businesses, the raise and training fees that you incur might be cheaper than hiring an outside SEO agency full time.